On the first day of the hottest Canton Fair, Qingd

Qingdao's main "self owned brand" on the Canton Fair had more than 100 million orders on the first day

Qingdao's main "self owned brand" on the Canton Fair had more than 100 million orders on the first day

China Construction machinery information

Guide: the European debt crisis, the U.S. economic recovery is slow, "the interlayer junction is very weak, and there are problems in the region." under various adverse conditions, Qingdao enterprises withstood the pressure and handed over gratifying answers. The 111th Canton Fair opened in Guangzhou yesterday. In the first phase, 195 enterprises in Qingdao participated in the exhibition, and the total amount of export orders signed on the first day was more than 100 million US dollars, accounting for

under the European debt crisis, the slow economic recovery in the United States, and the rising costs of export enterprises... Under various adverse conditions, Qingdao enterprises resisted the pressure and handed over gratifying answers. The 111th Canton Fair opened in Guangzhou yesterday. In the first phase, 195 enterprises in Qingdao participated in the exhibition, and the total amount of export orders signed on the first day exceeded US $100 million, which became a bright color in the adverse external environment. However, industry insiders predict that export enterprises may face greater challenges in the second half of the year

the scale of the exhibition is larger than that of the last

"this year's export situation is not optimistic. Enterprises have high hopes for the Canton Fair, and their enthusiasm for participation is very high." On the opening day, the person in charge of Qingdao Municipal Bureau of Commerce told that with the total exhibition area unchanged, the scale of Qingdao's exhibition will expand

it is reported that this Canton Fair will be held from April 15 to 19, 2012. The exhibition period and the layout of the exhibition area remain unchanged for the 110th session, with a total exhibition area of 1.16 million square meters. There are 1045 booths and 541 enterprises participating in this Canton Fair. Among them, the research on recycling technology of plastic packaging in 191 brand booths has become increasingly urgent, with 39 first-time exhibitors. In the first phase of the exhibition opened yesterday, there were 195 enterprises in Qingdao, including Haier, Hisense, Aucma, Taifa, deendi, Huatian vehicles, Taiwan Lifu, double star tire, Guoren group, three chain lock industry, qingte, Rulong machinery, honglun industry and trade in the free trade zone, Yinjing glass, etc., with 327 exhibitors, mainly involving household appliances, small machinery, bicycles, motorcycles, large machinery and equipment, engineering machinery, etc

"independent brand" has become the key to export.

"the overall export situation this year is not good, and its health care system is developing, and the cake is smaller than the mature market. Enterprises need to share a higher proportion in the market to ensure that the export volume is flat or growing." Lou Weilie, deputy director of the Bureau of Commerce, attended the 20th Canton Fair. He said that the severity of this year's export situation is second only to the 2008 financial crisis

in such an environment, Qingdao enterprises signed the order flat and increased slightly on the first day, which is rare

according to the interview in the exhibition area, many enterprises have kept the market against the market trend and have a certain growth

according to the interview, these enterprises whose total export volume remains stable and rising are all taking the road of independent innovation. In recent years, we have vigorously promoted the transformation from traditional OEM efforts to "independent brands", which has made the first contribution for these enterprises to cope with the current situation and maintain export growth

"we obviously feel that the export of 'independent brand' is the right way! Otherwise, it will be very passive." Liang Leping, deputy general manager of Hisense International Marketing Co., Ltd., said that in the past, as soon as the economic situation was in trouble, foreign buyers would be extremely cautious and would not easily place OEM orders with Chinese manufacturers, causing enterprise OEM exports to "rely on others" and be very passive. However, if enterprises really export their own brands to the market, the initiative is in their own hands. Even if the economic situation is bad, the market can be maintained by increasing marketing and launching products with higher cost performance

it is learned that export enterprises such as Taifa, Huatian vehicles and diendi have been increasing the export of their own brands in recent years

export pressure was high in the second half of the year

although the first day of the Canton Fair signed more than 100 million yuan. However, enterprises have said that they should not take it lightly in the second half of the year. Because a major feature of this Canton Fair is that foreign merchants are afraid to place long orders, and enterprises generally receive short orders. Only a few enterprises, such as Hisense, received orders after June

"it is obvious that foreign merchants are much more cautious. A large number of orders are orders of one or two months, and some say they can only place orders once a month and order goods for the next month." Jiang, manager of Huatian vehicle, told us that it was only received in June at the latest. In previous years, when we participated in the spring Canton Fair, we could get orders in the second half of the year. Therefore, he believes that although the current export volume has been maintained, it cannot be taken lightly in the second half of the year

"with the deterioration of the Spanish economic situation, the European crisis may worsen in the second half of the year. Enterprises still need to pay close attention to innovation and actively go global." Lou Weilie said that the export market can not be guaranteed, and he can only take the initiative to fight for it. Next, the Bureau of Commerce will also introduce measures to help export enterprises and ensure the "hard target" of Qingdao's annual export growth of 10%