The hottest eebbc joins hands with Qualcomm and Hu

EE and BBC join hands with Qualcomm and Huawei to explore the future of 4G broadcasting. Ctiforum on July 18 (Yu Xin): Huawei, the world's leading provider of information and communication solutions, announced today that EE, the UK's largest mobile network operator, BBC (BBC), and Qualcomm technologies, a wholly-owned subsidiary of Qualcomm, and Huawei are cooperating to jointly explore the role of 4G in future broadcasting. From July 23 to August 3, the BBC R & D department will hold an exhibition on future broadcasting at Glasgow Science Center to show the experimental 4G broadcasting technology and provide high-quality and uninterrupted real-time streaming media without buffer to mobile terminals in order to gain a foothold in the new material market

bbc live content will be streamed through the broadcasting mode embms (evolved multimedia broadcasting/multicast service) under the LTE architecture. Participants in the exhibition can watch videos on their mobile terminals through 4G broadcasting technology. The network devices provided by Huawei operate on the network of EE, and Qualcomm technologies provides snapdragon processors, broadcast intermediate devices and supporting SDK (software development kit) with application development. The purpose of the experiment is to prove that 4G multicast broadcasting has more advantages than unicast media streaming

in order to ensure that the test is completed in as real an environment as possible, various parties have taken multiple measures. For example, reproduce the popular real-time media scene on the heavily loaded network. 4. Before and after the tensile testing machine is powered on, the intelligence on the booth also plays the same real-time content through unicast technology, thus reflecting the difference between unicast mode and 4G broadcasting

fotis karonis, chief technology officer (CTO) of EE, said: in the embms mode, the effect of TV programs broadcast on the 4G network perfectly demonstrates the performance of LTE technology. The high-quality network jointly built by us and Huawei provides consumers with the ultimate experience. Broadcasters can also take advantage of the great opportunity brought by 4G broadcasting to broadcast the most popular content to multiple mobile users more effectively

Tao Jingwen, President of Huawei Western Europe, said: this exhibition is an exciting moment for EE, BBC, Qualcomm technologies and Huawei. 4G can broadcast real-time content for broadcasters more efficiently, making the viewing experience of live TV programs smoother. As an innovative enterprise, Huawei is committed to working with customers and partners to transcend the boundaries of technology. Now is the golden moment to transcend the boundaries of broadcasting technology

video is very important to the growth of mobile traffic. Consumers require access to content at any time and anywhere. Raj talluri, vice president of product management at Qualcomm technologies, said that 4G broadcasting can not only provide high-quality real-time video content under very challenging network conditions, but also improve the user experience in China by providing interaction for real-time broadcasting. We are very excited to help demonstrate the transformative impact of 4G broadcasting in Glasgow

embms working principle

embms is a broadcast/multicast technology, which can provide mobile network operators with a more efficient way to synchronously broadcast popular content to the majority of users through the existing 4g/lte network. This technology does not occupy additional spectrum resources, and can flexibly share the same spectrum used by the network unicast content according to needs. Different from unicast mode, even if the number of users continues to increase, embms can play content stably and continuously without adding additional network capacity and spectrum bandwidth

real time content in mpeg-dash format is used in the experiment, which is provided by BBC. In the EE Test Laboratory, it is sent to Huawei server through IP link, and then the content is compressed into multicasting and sent to the base station (eNodeB). With the acceleration of economic development, a base station is located in the exhibition cabinet of Glasgow Science Center and transmits in the 2.6 GHz frequency band. BBC R & D department based on Qualcomm Technology 4G broadcast solutions, including 4G broadcast intermediate devices, snapdragon 800 processor and Gobi modem applications that can display and navigate real-time media streams. The application can be connected to iPlayer to integrate unicast on demand content and real-time rebroadcast streams