All kinds of color decoration of the most popular

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Various colors of packaging design release date: Source: China paper industry in the packaging and printing industry, the color of packaging and decoration design is a very particular thing. Today, China's paper industry starts with color decoration. Let's introduce the relevant contents in detail

the color on the packaging is the most active factor affecting the vision, so the packaging color design is very important

determine the overall tone

whether the overall feeling of the packaging color is gorgeous or plain depends on the overall tone of the packaging color

the total tone is directly reflected by the basic color attributes of hue, lightness and purity. Such as bright tone, dark high tone, fresh tone, gray tone, cold tone, emphasis, weak tone, soft training, hard tone, heavy tone, etc

area factor

in addition to hue, lightness and purity, color area is an important factor that directly affects hue. Color matching first considers the arrangement of large-area color, which has a long-distance visual effect in packaging and display. In addition, when the contrast of two colors is too strong, the area of one color can be enlarged or reduced without changing the hue, purity and lightness


visibility refers to the clarity of color matching levels. Good visual recognition is very important in visual communication design such as packaging and advertising. On the one hand, visual recognition depends on the striking degree of the color itself, on the other hand, it depends on the contrast between colors. Its principles and methods are also introduced in detail in the advertising design, which can be used for the color design of packaging decoration

accent color

accent color is the key color in the total tone, and it is a color that combines the area factor and visual recognition. It is generally required that the lightness and uniformity should be higher than the surrounding color, and the area should be smaller than the surrounding color, otherwise it will not play an important role

interval color

the use of interval color refers to the use of another color in the middle of adjacent and strongly contrasting colors, such as interval or sharing, which can enhance coordination and weaken contrast. The interval color itself is mainly neutral black, white, gray, gold and silver. If a color interval is used, it is required that the interval color and the separated color have great differences in hue, lightness and purity

gradient color

gradient is a gradually changing color, hue, lightness and purity. The auxiliary equipment of the plastic granulation unit mainly includes paying off device, straightening device, preheating device, cooling device, traction device, meter counter, spark tester and take-up device, which can be changed gradually. Gradient color has a harmonious and rich color effect, which is widely used in the color processing of packaging

contrast color

contrast color is different from strong color matching. 1. According to the quality of the tensile machine, it is a color with similar area and color brightness for comparison. This color has strong visual effect, so it is advertising

symbolic color

this is a kind of conceptual color that does not directly imitate the color characteristics of the content, but is used as evidence according to the common understanding of consumers when the pain is relatively concentrated and sharp. It is mainly used for the performance of a certain spiritual attribute of the product or the performance of a certain brand idea. For example, the packaging of Chinese cigarettes uses the color that symbolizes the Chinese nation - red

logo color

the logo color mentioned here is not the color of the trademark, but the color used to distinguish the packaging of different types or different types of products of the same kind. For example, different colors are used to distinguish the packaging colors of different components of daily chemicals of the same brand. In terms of treatment, the area, shape and position should be changed

auxiliary color

this is the color opposite to the accent color. It is an auxiliary color method for adjusting the total tone or accent color to strengthen the tone level and achieve rich color effects. In the design process, attention should be paid not to usurp the host or abuse it blindly

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